When you apply for a job, you send a resume. When you apply for a government contract, you send a Capability Statement. This is the single most important marketing document for your business.
Government procurement officers are busy. They do not have time to browse your website or read your brochure. They want a one-page snapshot that tells them exactly who you are and why they should trust you.
1. What Goes on the Page?
A Capability Statement should be one page, single-sided, and saved as a PDF. It must contain these five sections:
Core Competencies
What do you actually do? Use bullet points. Example: HVAC Installation, Chiller Maintenance, Ductwork Cleaning.
Past Performance
This is your proof. List 3-4 previous jobs with client name, project value, and short description.
Differentiators
Why you? Don't say "We are honest." Say "24/7 emergency response" or "All technicians factory-certified."
Company Data
UEI Number, CAGE Code, License Numbers, Bonding Capacity, NIGP Codes.
Contact Info
Name, phone, email, and website.
2. Design Matters
It does not need to be a work of art, but it must look professional. Use your company colors and logo.
“The procurement officer should be able to scan it in 6 seconds and know exactly what you do.”
Pro Tip
Avoid walls of text. Use bold headings and bullet points for easy scanning.
3. When to Use It?
You should upload this document to your profile on Snepbid, VendorLink, and OpenGov.
At Pre-Bid Meetings
Hand them to purchasing agents
Give them to Prime Contractors
Look prepared and professional
Don't just bring a business card. Bring 20 printed copies of your Capability Statement.
4. Tailoring Your Statement
If you offer multiple services (e.g., Plumbing and Electrical), create two different versions.
Plumbing Version
Send when bidding on plumbing jobs
Electrical Version
Send when bidding on electrical jobs
Don't: Confuse the buyer with irrelevant information. Keep each version focused.
Conclusion
Your Capability Statement is your foot in the door. It bridges the gap between being "just another contractor" and being a "Government Contractor."
“Spend the time to get it right. It's the most important page you'll ever write.”
Frequently Asked Questions
Should I include photos on my Capability Statement?
Yes, but keep them small. A photo of your branded trucks or your team in uniform builds trust. Avoid generic stock photos of construction workers.
What if I have no government past performance?
That is okay. List your best commercial or residential projects. "Repaired roof for large apartment complex" shows you can handle scale, even if it wasn't for the government.
Is there a specific template I must use?
No. The government does not have an official template. However, following the standard format (Core Competencies, Past Performance, Differentiators) is expected in the industry.
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